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Text Box: We’re full swing into the fall season. It’s great to see the leaves turn color and before you know it, the holidays will be here. Get your strategic planning, performance evaluations, inventory, and anything else you may need to do, done now, and you’ll enjoy the holidays much better knowing you are caught up!   Enjoy this month’s newsletter and Happy Halloween!   - Ernie

Text Box: October 2008

Text Box: See you next issue! Ernie ernest@ealewisconsulting.com

Text Box: Fun Stuff Here are some Interesting Holes from around the world some of which are man-made! Thanks to John G. in VA Beach for these!

Text Box: Marketing Tips on a Budget   Become a Problem Solver Everyone is stressed by the economy and worried about things like job security, healthcare, and on and on. During times like these be sure to explain how your products and services can help solve their problems and provide some peace of mind.   Go for Inexpensive! Times are tough and disposable income is slim. Look for ways to provide products and services that can help customers get more bang for their buck!   Tweak Your Marketing Materials Sometimes just a few changes here and there can make a big difference. You may not be able to afford a redesign all of your marketing materials but looking at what has been working and what hasn’t can give you some ideas for small changes that can have a huge impact.   Ask for Referrals Satisfied customers will often pass your name around if you ask for their help. In turn, offer them a thank you in the form of a discount or other special consideration for helping bring in new business.

Text Box:   Trio of Teasers!   1. What do the words ALMOST and BIOPSY have in common?   2. How many times would a quarter rotate if rolled around the circumference of another quarter?               3. Pair each of these words with another word that sounds the same but has the opposite meaning: Raise Wave Pair   *Answer at the bottom.   Thanks to Joe L. from Toledo!

Text Box: In This Issue a) Marketing Tips on a Budget b) Financial Crisis Fact for the Future c) Empathy d) Brain Teaser: Trio of Teasers! e) Not just SMART but SMARTER! f) Notable Web Sites: toolkit.com and soldiersangels.org g) Fun Stuff: Interesting Holes   With quotes on Optimism!

Text Box: OPTIMISM A few words on optimism for these difficult times:     “Optimism is the faith that leads to achievement; nothing can be done without hope.”   - HELEN KELLER     From Notable Quotes at http://www.notable-quotes.com

Text Box: Notable Quote

Text Box:   Executive Coaching  · Strategic Planning  · Team Building  · Continuous Improvement  · Professional Development © 2008, E.A. Lewis Consulting          www.ealewisconsulting.com

Text Box: You are receiving this free newsletter at your request or as part of E.A. Lewis Consulting Services. If you have been forwarded this newsletter from someone you know and would like to subscribe, please click here to send an email. To remove your name from our mailing list, please click here to send an email.   This material is provided as general information only and is not a substitute for legal advice or consulting services specific to you, your employees, or your organization. This content may be forwarded in full, without permission, when used in a not-for-profit format. No other reproduction of this publication, in whole, or in part, is allowed without the express written consent of E.A. Lewis Consulting. This newsletter is a free service of E.A. Lewis Consulting, Management Tips and Best Practices Newsletter, all rights reserved. Copyright 2008 E.A. Lewis Consulting. For past issues, please click here   *Brain Teaser Answer: 1. Their letters are in alphabetical order.  2. Twice exactly.  3. Raise - to build up, and Raze - to demolish, Wave -  to dismiss, and Waive -  to allow, and Pair - to double, and Pare -  to trim away.

Text Box: For professionals interested in performance improvement. Feel free to forward this newsletter.

 

Text Box: Brain Teaser

Text Box:   “The predominant quality of successful people is optimism.... Your level of optimism is the very best predictor of how happy, healthy, wealthy, and long-lived you will be.”   - BRIAN TRACY, Focal Point   From Notable Quotes at http://www.notable-quotes.com